Pre-production Mood board
LO3: Merit report
In order to follow the codes and conventions of a print product, specifically a poster and leaflet, i started by making sure i had a consistent house style across both of my products. I did this by deciding what colours and fonts i would use so i would be able to use them on both my leaflet and poster. Before i did this, in order to get some ideas, i looked at some examples of other leaflets and posters. This helped me get some ideas for things such as layout and font types. This links to the theory of repetition and difference by steve neale which states that while some elements change, others must remain the same to ensure that it is recognisable whilst also making sure that it isn't predictable to allow it to remain interesting for that audience. This is shown by the fact that most posters and leaflets i looked at carried many similarities such as the use of sans-serif fonts and bright, eye catching colours to draw in the audience but also differences in layout, font size and th...
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